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Chincho, Income Generating Livelihood through itinerant social e-commerce innovation

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user_sukielh@gmail.com Lee

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Finalista seleccionado por el jurado en PerúDesignNet
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This project seeks to provide the local Peruvian craftsmen take the quality of traditional existing crafts abounding it with arts and business approach to tackle and develop economically instilling a missing sense of pride and value in the handmade products of Peru. Their creation reflects the history of the Inca ancestry and cultural traditions, in which has great appeal of good, however they lack the tools and knowledge of market demand, marketing, new technologies and logistics.
How to overvalue an existing hand made textile pattern?
We have an already valued handmade craft of textile sold in the Miraflores markets, where it is already a custom pathway to tourist passerby’s. However, in terms of secondary products made by the handmade textile, such as bags, clutches, pencil cases, hats, accessories, has lagged in it’s market appeal.
Scouting new designers abounding arts and crafts with professional experienced approached designers into workshops with crafters to create new lines of marketable products. Constructing a wholly integrated, coherent and efficient system of workshops, leading both parties needs; designers and crafters. Not only to understand the exchanged content, but also to bring different ideas that bears the environment to co-create and retro-inspire. Creating focus groups to respond to each other’s needs, taking considerations in the distinction of cultures and educational backgrounds with respect to not mischaracterize cultural attributes of the Inca textile pattern making. Working as technical orientators, piloting constructions of products, with preoccupation of future demand of product consumerism.
Identifying cooperatives, fair trades that could produce quality crafts in greater production operations.
Once the line of prototype is ready
It is uploaded in existing shopping platforms with the interest of helping the social impact, as guesting Chincho as an itinerant brand to target global viewers and therefore bridging the gap between artisans and global customer audience, in which we see the potential of exporting goods, however lacking tools. When a customer is purchasing their handicrafts, we make sure monetarily goes directly to the participating crafters, specifying the photos of handicrafts and a little short-history of how it was handmade. Hoping to admire the beauty not only of our products, but also the people behind them. Creating a greater conscious consumerism and reinforcing customer participations on social impacting of these developing underprivileged economy, with the real aim, of not only selling these products, but also seeing the improvement of their working skills, which will ensure a brighter future, perpetuating the creation this incredible hand crafted products. Committing to a long-term solution of valuing crafts and creating lasting opportunities.
Acting on reverse economy providing sustainable bottom-up solutions over traditional top-down aid. Making clever products from limited resources and seeing less developed populations as a market to serve, rather than an object of charity, by making accessible products pricewise to a wider range of consumers. It is noticed how today, impacting underprivileged communities, has no filtered consumer based on economic abundances but reaches a greater middle class.
Once the product is purchased and sent to consumers
Aiming to target consumers with smarter choices, with the intentions of integrating with “Buying positively”, a collaborative platform for consumers and good businesses to fund high impact community projects through routine buying. Perpetuating interactions between consumers and artisans, with a dialog through how the purchased items are being integrated in their lives.
Every month there will be a new collection of different lines of products. Month number 1 having a workshop of clothing incorporated design, and month 2 creations of handbags and bags, and so on, having a total of 12 workshops by year.
While e-commerce can take on many forms, Chincho would perform as an itinerant brand hosted by existing e-commerce platforms of brands who identify with the cause of impact, having an already routine based customer followers, with the same or similar profile of mix of products. Acting as guests for 2 weeks of sales in that month. The remaining 2 weeks, of the month, each hosting platform will have a banner with the Chincho’s re-direction to it’s own Facebook page. The third party, of mediators, would be responsible of developing a neutral web itinerant online store, understanding electronic Data Interchange, building and managing a virtual team, managing online transactions, managing sales and monetization from our guest platforms.
Virtual team will manage marketing products, taking delivery information to the artisans, keeping in contact with all guesting platforms, maintaining strong connections to retail mediators. Taking relevance of international taxation, Internet taxation, Federal Trade Commission, as to regulating hosting in e-commerce activities, taking “(Red)” campaign as a model platform.
Customer Responsibility
However every buying consumer will be chained to the social responsibility not only purchasing the product, or product line, but by contributing to the exchange of knowledge, culture and thankfulness. Creating unity through creative experiences, by means of short video messages, or photo messages, exchanging how each product purchased is being used inside their homes and in their lives. This interconnection created by the abolition of etnic, moral, cultural and geographic barriers, generated by the responsibility beyond purchasing or donating, but intensifying this replicable experience approximating both universes, as distinct as they may seem, by expressing our thankfulness.
Funding
The financial results generated by the social business Chincho, creates a virtuous cycle in which retro-feeds the structure of social impact. In other words, the more financial result, the more funding incentive the investor has to continue funding this social impact. The more impact it generates, more legitimacy it has to anchor financial results and including more resources. This social impact metrics are fundamental to pivot it’s own sustainable chain business.
It is essential to all involved parties, as to stakeholders, Peru Design extension participants, the designers and artisans, to have shared value in which permeates within this shared environment of co-creation, aligned with the social transformation, generating not only the working artisan economy but also generating profit. Aligning this target of interest of profit to the social impact, as an inherent part to the social impact, in which is a powerful idea. To the necessary transformations to occur, at the velocity that we need to pivot profit, we need to return compatible interest to the funding investor. Creating a healthy cycle of funding and creating an escalating funding strategy. Generating greater possibilities of re-funding and other incentives of resources.

Introduction

Workshop

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Social Responsibility

Funding Strategy